E-commerce local

Old Salt Artisan Goods

eCommerce Package
WooCommerce Store — Handmade Products
Beautiful, functional e-commerce for artisan goods. Warranty included, clear CTAs, and helpful FAQs to drive conversions.
Challenge

The brand needed to quickly convey the quality and craftsmanship of its handmade products, clearly showcase its collection with pricing, and explain the process for custom orders. A simple, intuitive purchase flow was essential — along with trust signals such as warranty details, material descriptions, testimonials, and supportive content (FAQs) to reduce friction in the buying process.

Objectives

Improve information architecture and UX for faster product discovery
Increase conversions (leads/orders)
Create high-performing landing pages (Industries / Products / Services)
Establish strong SEO foundations (technical + on-page) for long-term growth
Ensure a fully responsive experience across all devices
Achieve Core Web Vitals / PageSpeed performance benchmarks
Implement analytics & tracking (GA4, GTM, Facebook Pixel)
Enable full e-commerce functionality (payments, shipping, catalog management)
Solution

We structured the online store around key pages: a Home page highlighting unique selling points (“Crafted with Tradition”), a product grid with a clear “Shop Now” CTA, a Shop page with visible pricing, an About page focused on the brand story and values, FAQs covering materials, returns, and the custom order process, and a Contact page for customer support. We emphasized the lifetime warranty and the quality of vegetable-tanned leather, complemented by authentic testimonials to build trust and credibility.

Results

Users can now quickly find products, understand key differentiators (full-grain leather, patina, lifetime warranty), and request custom orders with ease. Clear FAQs address common concerns, while strong CTAs on the Home and Shop pages streamline the path to checkout — increasing conversion potential.

  • Orders placed: steady growth within the first 30 days
  • Add to Cart / Checkout conversion rate: significantly improved
  • Mobile PageSpeed: 97
  • Mobile LCP: 2.3s
  • Average order value: $70
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    Adresa
    București, România

    Lucrăm 100% remote, program flexibil.

    Availability
    Luni – Vineri, 9–19

    Timp mediu de răspuns: 2 ore.

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