The company needed to clearly communicate the what, where, and how of its jet ski rental services — location in St. Augustine, available rental options (hourly/daily), fleet details, and legal requirements (NASBLA/boating safety course for anyone born after January 1, 1988). It also required a clear booking flow with visible pricing, straightforward steps, and trust-building elements such as safety information and customer reviews.





We structured the website around key pages — Home, About, Rentals, Reviews, FAQs, and Contact — ensuring a clear and intuitive flow. The daily schedule (9 AM–6 PM), Yamaha VX Cruiser fleet, and transparent pricing ($130/hour, with daily rentals available on request) were prominently displayed.
We introduced a 4-step booking process (Book → Arrive → Safety → Hit the Water) and added a dedicated Safety Requirements module detailing licensing/certification (NASBLA), minimum age rules, and included safety equipment.
Strategically placed CTAs — “Check Availability” and “Contact Us” — guide users through the conversion journey, while the streamlined layout emphasizes trust, ease, and professionalism.






Key information — hourly rate, schedule, safety, and legal requirements — is now instantly visible, shortening the path to contact and booking. The Rentals, Reviews, and FAQs pages support user decision-making, while clear details about the fleet, ramp delivery, and included equipment build trust and increase conversions.
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