Agriculture & Food Production

Wrigley’s Fields

Business Package
A professional WordPress website designed for an agricultural and food production company to showcase its services and boost lead generation.
Challenge

Wrigley’s Fields is a rapidly growing farm and nursery with distinct business lines: fresh blueberries, a blueberry nursery, and fresh turmeric. The website needed to clearly present this diverse offering to B2B audiences — distributors, retailers, and wholesalers — while supporting large-scale expansion by emphasizing certifications, harvest seasons, and nationwide delivery capacity.

At the same time, it required a streamlined path to quote requests and a fast, mobile-first experience for users accessing the site on the go.

Objectives

Improve information architecture and UX for faster product discovery
Support brand refresh through standout visual design
Increase conversions (leads/orders)
Establish strong SEO foundations (technical + on-page) for long-term growth
Ensure a fully responsive experience across all devices
Implement analytics & tracking (GA4, GTM, Facebook Pixel)
Solution

We built a premium, mobile-first WordPress website with a clear architecture divided into three main product lines — Blueberries, Nursery, and Turmeric — each featuring dedicated pages with benefits, galleries, and conversion-focused content.

Prominent “Get a Quote” CTAs were placed throughout the site, while the content was structured using a problem → solution approach tailored to B2B partners. Key trust elements such as food safety certifications, harvest seasons, and acreage capacity were highlighted to reinforce credibility.

We implemented on-page SEO, basic schema markup, and interlinking between product lines to enhance discoverability. GA4 event tracking was configured for form submissions and click-to-call actions.

Performance optimizations included WebP images, lazy loading, and cache/CDN integration for excellent speed and stability across devices.

Results

The offering is now clear at first glance, and potential partners reach the quote request form quickly. Dedicated product pages strengthen B2B conversations with key details about seasonality, certifications, and production capacity, while technical optimizations greatly enhance the mobile experience.

A solid SEO foundation and properly configured tracking enable accurate lead measurement and set the stage for future campaigns and sustainable regional and national growth.

  • Clear conversion path: visible “Get a Quote” CTAs on all key pages
  • GA4 tracking active for critical actions (form submissions, phone/email clicks)
  • Performance improvements through WebP, cache/CDN, and lazy loading
  • Proper SEO structure: optimized titles/meta, headings, clean URLs, and base schema
  • Smooth mobile experience with reduced load times on core pages
  • Portfolio

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    Adresa
    București, România

    Lucrăm 100% remote, program flexibil.

    Availability
    Luni – Vineri, 9–19

    Timp mediu de răspuns: 2 ore.

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